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Career Library

Content Writer


Content Writing is a skill based career. There is no specialized degree or course in the field of Content Writing. Not all writers have Literature Background. But a bachelor's degrees in Journalism, English or Mass Communication, are the recommended degrees to become a Content Writer. People who have the art of expressing their thoughts in words can become good content writers. To become an effective content writer, you need to write regularly. A content writer write content for websites, blogs, articles, stories, newspaper articles, training modules and so on. A content writer embrace their writing piece. As a writer, vagueness should not be there in your writing pieces. With experience, you know how and where to edit, recognize and correct common mistakes, grammatical errors, and write vivid descriptions.

Career Opportunities in Content Writing

  • Web Content Writer
    Web Content Writers compose content for online consumption. As a web content writer, you have to write information about the company, how does the company works, product/services, blogs/articles, information about the team members, customer testimonials, email marketing and so on. They are expected to create content that is optimized for the web. As a writer, you must break things down into short paragraphs, with headers if necessary, use bullet points and highlight important words or phrases. Mostly, web content writers are freelancers, however, a lot of companies offer full-time jobs as well.
  • Freelancers
    As a freelancer, your roles and responsibilities depend upon which organization you are working with. Your work ranges from social media engagement to content development to email marketing and collateral development. In Social Media Engagement, you have to create and post informative content on various Social Media platforms and manage them. For Content Development, you have to research, create engaging blogs, promote and share blogs on platforms like Quora, Medium etc. You have to edit and proofread content as well. Email Marketing would include creating and managing various email campaigns, including the template designs, calls-to-action, and content used in our email. Collateral Development include creating marketing collaterals such as Posters, Smart Fliers/Brochures, Videos, White Papers, Customer Case Studies, Student Testimonials etc.
  • Creative Content Writer and Editor
    Creative Content Writers and Editors are hired by various publishing houses. You have write current news, blogs/articles on trendy topics, reviews and so on. They are also involved in composing statement of purpose, letters of recommendations, resumes, application essays, scholarship letters, motivation letters and so on. You should be able to translate client briefs into creative ideas, able to write and put ideas clearly and must have strong communication & creative writing skills.
  • Content Writers for Marketing
    They have to write and coordinate content for newsletters, blogs, testimonials, email templates, corporate reports, presentations, etc. and juggles several content projects at the same time. You have to contribute to the companys social channels (with emphasis on Facebook, Instagram, Quora, Twitter & LinkedIn), helps plan and implement social marketing campaigns for specific marketing goals, and stays up-to-date with best practices in writing for the web, social media trends, web usability, web design, search engine optimization, and business/industry trends.
  • Blogger
    Blogging helps you become better in the area of your interest. A blog is a great way to build a network of people who respect you for your ideas. There are three different types of bloggers. First, for them blogging is a hobby. They have the passion for a topic, and would love to share their knowledge over various platforms. Second, Part-time bloggers, they start their own blogging channel from the scratch or they could be a freelancer/employed blogger for an established company or site. Third, Full-time bloggers are the ones who earn through their blogs, have a good audience base and avid readers who trust their blogs.
  • Script Writer
    The Audio/Video script writer is responsible for creating shoot-ready scripts for video, audio and multimedia for training modules. You have to connect with your audience with right tone and should know how and when to modulate your voice. As a Script Writer, you must be adept at working across multiple platforms. You must have strong attention to detail while working. Through your work, you must use new and interesting ideas so as to engage your target audience.

How to Pursue a Career in Content Writing

Stream Graduation After Graduation After Post Graduation
Path 1
Class XII with any stream Pursue Graduation in any Discipline for 3 years. --
Path 2
Class XII with any streamPursue Graduation in English (H) for 3 years. Pursue Post Graduation in English or Mass Communication and Journalism for 2 years. -
Path 3
Class XII with any streamPursue Graduation in Mass Communication and Journalism for 3 years.Pursue Post Graduation in English or Mass Communication and Journalism for 2 years. -

Important Facts

  • Must have passed class 12th or Senior Secondary Examination with at least 50% marks including English

Leading Institutes

Leading Institutes in India
College Location Website
University of Delhi (Multiple Colleges) Delhi www.du.ac.in/du/
University of Mumbai (Multiple Colleges) Mumbai www.mu.ac.in/portal/
Jawahar Lal Nehru University Delhi www.jnu.ac.in/main/
Jadavpur University Calcutta www.jaduniv.edu.in/
Indian Institute of Mass Communication Multiple Locations www.iimc.nic.in/
Asian College of Journalism Chennai www.asianmedia.org/
Times School of Journalism New Delhi www.timesmediastudies.com/
Christ University Bangalore www.christuniversity.in/
Guru Gobind Singh Indraprastha University Delhi www.ipu.ac.in
Symbiosis Centre of Media & Communication Pune www.scmc.edu.in/
St. Xavier's college Mumbai www.xaviers.edu/main/
Leading Institutes in the World
Institution Location Website
University of Amsterdam Netherlands www.uva.nl/en/home
University of Southern California United States www.usc.edu/
Stanford University United States www.stanford.edu/
University of California Berkeley www.stanford.edu/
Nanyank Technological University Singapore www.ntu.edu.sg/Pages/home.aspx
New York University United States www.nyu.edu/
University of Texas Austin www.utexas.edu/
The University of Sydney Australia www.sydney.edu.au/
King’s College London London www.kcl.ac.uk/index.aspx
The Chinese University of Hongkong Hongkong www.cuhk.edu.hk/english/index.html
The University of Melbourne Australia www.unimelb.edu.au/

Important Entrance Exams

College Tentative Date Important Elements Website
Christ University, Bangalore Last week of April Entrance Test • Verbal reasoning • Comprehension skills • Language skills • Subject skills Skill Assessment • The skill assessment will consist of a test on written skills, communication skills and logical reasoning. Personal Interview www.christuniversity.in/
Indraprastha University, (Common Entrance Test) April English Language and Comprehension General Awareness Reasoning Media Aptitude www.ipu.ac.in/
St. Xavier's college, Mumbai June Subject Test and objective Test • General Knowledge • Current Affairs • Data Interpretation • Economics • English • Language and Comprehension Skills • Logical Reasoning and Critical Analysis • Creative Thinking Personal Interview www.xaviers.edu/main/
Symbiosis Centre of Media & Communication (SET) May SET - For undergraduate students • General English • Quantitative • General Awareness • Analytical and Logical reasoning Personal Interview (PI), Written Ability Test (WAT) -

Work Description

  • Creating content for company’s website that includes Home Page, About Us, Product/Service Information, Customer Testimonials, and so on.
  • Writing informative Blogs, Articles, Newsletters for Magazines, Newspapers, Company’s Website.
  • Providing Services like Statement of Purpose, Letters of Recommendation, Resume Writing, Overseas Application Essays, Motivation Letters and so on.
  • Creating Marketing Collaterals such as Posters, Smart Fliers/Brochures, Videos, White Papers, Customer Case Studies, Testimonials etc.
  • Helps in planning and implementing social marketing campaigns for specific marketing goals.
  • Writing content for bloggers for domains like fashion, travel, food, lifestyle and so on.
  • Writing script for video and audio training modules which can be used for education purposes.

Pros & Cons of a Career in Content Writing

  • You get to work as a freelancer or work from home. You can work from any place any time.
  • They are in great demand especially in Business and Marketing field. Thus, you earn a lot of money.
  • With time, your writing capabilities, vocabulary and language fluency improves.
  • There is a lot of competition involved and thus, you have to be best in your own way.
  • Although, the job is quite flexible, however, you have to stick to your deadlines.
  • Content writing can sometimes become very dull and monotonous job.
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