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Career Library

Fashion Communication


Fashion communication is one of the fastest growing sub- fields in the fashion industry. It combines various facets of the lifestyle industry with the fashion industry, and hence is one of the most exciting and creative career options today. An individual specializing in fashion communication is adept with different aspects of the fashion industry, including designing graphics, displays, fashion photography, along with event planning and management and advertising. In other words, she/he is responsible for creating and maintaining the brand value of the firm in the market. She/he may be seen as the face of the firm which they are representing in the market, thereby operating as the link between their firm and the external world. An individual who possess outstanding communication skills and with in- depth knowledge of the fashion and lifestyle trends is an ideal candidate for a career in fashion communication.

Career Opportunities in Fashion Communication

  • Visual Merchandiser
    Visual Merchandisers are the brains behind the glorious displays and decorations in stores of any brand. It is done to attract customers with the use of color, symmetry, presentation as well as interpersonal skills.
  • Brand Manager
    Brand Managers are experts who work to create a positive and lasting impression on the minds of customers, pertaining to their brand. They aim to improve consumer satisfaction by improving service and adding value by monitoring changing trends in the market. Highlighting and creating a brand’s image is their expertise.
  • Image Consultant
    Image consultants are responsible for advising firms and their employees about their personal appearance. They are experts on telling individuals what style, colour, material would best suit their personality and body type, and how to present themselves in front of others.
  • Fashion Journalist
    Generating content for advertisements as well as for the print media to communicate with the consumers to know their demands and accordingly encompass these demands into the existing products of the firm in order to meet the needs of the consumers.
  • Corporate Communication at Fashion Houses
    Fashion communication experts in fashion houses handle all the communication that takes place between the firm and media, or the rest of the industry. They design customized marketing plans and brand building strategies for fashion brands.
  • Visual Communications Expert
    Visual communication experts major in using computer applications and software to design visual graphics for websites and multimedia companies. These designs often represent a company’s marketing goals.
  • Graphic Designer
    Graphic designers are experts at constructing concepts visually, both on paper and by using computer software and applications. This is done to predict the success of a product and formulating strategies to reach out to a maximum number of consumers.
  • Advertising firms
    Fashion communication experts in advertising firms handle all the communication that takes place between the firm and the media or rest of the industry. They build the brand image of the fashion brand via advertising.
  • Public Relations firms
    Fashion communication experts in public relations firms handle all the communication that takes place between the firm and the media or rest of the industry. They build the brand image of the fashion brand by creating content for press releases on behalf of the firm, organizing and successfully carrying out press conferences to update the industry about the achievements of the firm, and so on.
  • Art Director
    Art directors are responsible for defining the most apt manner for representing a given concept visually. For this purpose, they are required to choose which designs, art works and other elements such as photographs are to be used in order to improve overall look of a given space.
  • Fashion Photographer
    Fashion photographers, as the name suggests, work with designers and models. They aim to highlight the latest clothing trends and other goods in new and innovative ways, through their photoshoots.
  • Teaching
    Experienced fashion designers may join as faculty members in institutes that offer courses in this field, so that they can share their expertise and knowledge with the budding fashion communication experts, in order to train them better.

How to Pursue a Career in Fashion Communication

Stream Graduation After Graduation After Post Graduation
Path 1
Pass Class XII in Any StreamPursue B. Des. (Fashion Communication) for 4 yearsPursue M. A. in Fashion Communication for 2 years-
Path 2
Pass Class XII in Any StreamPursue Diploma in Fashion Communication for 1 yearPursue Post-graduate Diploma in Fashion Communication-
Path 3
Pass Class XII in Any StreamPursue B. Des. (Fashion Communication) for 4 yearsStudy Abroad and Pursue Master in Fashion Communication and Styling for 1- 2 years-

Important Facts

  • Practical, industrial experience is a must. This can be achieved via internships or upon getting a job.

Leading Institutes

Top Fashion Communication Institutes in India
College Location Website
NIFT, Chennai Chennai www.nift.ac.in/chennai
NIFT, Hyderabad Hyderabad www.nift.ac.in/hyderabad
NIFT, Delhi Delhi www.nift.ac.in/delhi
NIFT, Mumbai Mumbai www.nift.ac.in/mumbai/#gsc.tab=0
Indian school of Design and Innovation Mumbai www.isdi.in/fashion-business-management.html
Symbiosis Institute of Design Pune www.sid.edu.in
Institute of Apparel Management Gurgaon www.iamindia.in
JD Institute of Management New Delhi www.jdinstitute.com
Pearl Academy of Fashion Multiple Locations www.pearlacademy.com
Top Fashion Communication Institutes in the World
Institution Location Website
Istituto Marangoni Italy www.istitutomarangoni.com/en
Parsons School of Design New York City www.newschool.edu/parsons
Polimoda Italy www.polimoda.com
Beijing Institute of Fashion Technology Beijing www.csc.edu.cn/studyinchina/universityprogramsen.aspx?collegeId=18
Fashion Institute of Technology New York City www.fitnyc.edu
Central Saint Martins United Kingdom www.arts.ac.uk/csm/courses/undergraduate/ba-fashion-communication
London College of Fashion London www.arts.ac.uk/fashion
Savannah College of Art and Design Hong Kong www.scad.edu
Ryerson University Canada www.ryerson.ca/undergraduate/admission/programs/fashion_communication.html
University of Creative Arts Epsom England www.uca.ac.uk/life-at-uca/locations/epsom
IED Sao Paulo Multiple Locations www.ied.edu/ied-locations/sao-paulo

Fashion Communication Entrance Exams

College Tentative Date Important Elements Website
SET - Symbiosis Entrance Test March- May Design aptitude, General English - Quantitative, General Awareness, Analytical & Logical Reasoning www.set-test.org
NIFT Entrance January-march General Ability Test (GAT), Creative Ability Test (CAT), Situation Test www.nift.ac.in/admissions.html
ISDI Entrance December Creative Aptitude Test, Studio Test culminating into Personal Interview Portfolio Review www.isdi.in/admissions-ugp.html
Pearl - PAF June - July Combined General, Proficiency, Design Aptitude www.pearlacademy.com/admissions
IAM-Entrance Dec - Feb General Ability Test, Creative Ability Test, Situation test. www.silica.co.in/iam.html

Work Description

  • Creating the brand image of an enterprise or a client
  • Identify the best possible methods to position client's products to the target customers
  • Examine publicity methods to enhance brand awareness
  • Communicate and deal with media on behalf of client/ business house
  • Develop client/ organizations branding and marketing plan
  • Coordinating with other network partners like designers, merchandisers, retailers and manufacturers
  • Develop design layouts, web pages and multimedia designs

Pros & Cons of a Career in Fashion Communication

  • It is an emerging field, you will face less competition as compared to other domains of fashion industry.
  • You will get the opportunity to work and meet new people.
  • Your articles will be published in famous magazines.
  • If your communication and networking skills are not up to the mark, you will have a hard time.
  • You would be required to work for long hours to meet the deadline.
  • Your written language and vocabulary should be excellent
Are you fit for a career in Fashion Communication?

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