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Writer, Editor, Copywriter

Summary

The Headline, the body copy of an advertisement is all delivered by a copywriter. A copywriter must put forth the headline of an advertisement catchy enough to hold the interest of the audience that they move towards the "body copy" of the advertisement. He/she is considered as the salesman of the print. Copywriters use language to convey a story about the benefits of a brand or a product. Unlike writers who write fiction with comparatively less research work, copywriters work involves more of research, editing and less of writing.
Editors often start out as writers, and in many cases their role involves substantial writing. They help writer's craft stories, make sure writers adhere to style guidelines and rules of grammar, and ensure that every article is suitable for a particular publication. Editors straddle management and production, often managing writers and budgets, setting deadlines, scheduling what will run and when, and enforcing general editorial standards of quality.

Career Opportunities in Writing, Editing, Copywriting

  • EDITORIAL ASSISTANTS
    With an attention to detail and a flair of writing and verbal skills, a person can do well in this filed. Work of an editorial assistant comprises of writing and editing copy, proofreading and checking the accuracy of the article. Editorial assistants take on increasing editorial responsibilities compared to others in the company starting from handling overflow from the copy desk, to assisting editors and reporters.
  • COPYEDITORS
    The job of a copy editor is to present information without any mistake. They correct punctuations, grammatical mistakes, spelling so on and so forth. Copy editors work in organisations such as advertising agency, magazines, newspaper and websites.
  • WRITER/REPORTER
    While reporters report in public, writers do their work in private. A reporter has to be someone who knows how to attract attention of the audience in a public place within a short period of time. Reporters engage in the direct communication with the public and gather their information. Reporters are often constrained by time and words whereas writers have no constrain to let their imagination flow.
  • MANAGING EDITOR
    Managing director oversee the entire process from scratch and wear several hats. They assign work to the staff. They put forth their idea to the other team members who can then execute his/her vision. The managing director reports directly to the Editor in chief.
  • EXECUTIVE & SENIOR WRITERS
    Executive editors and senior editors typically set editorial policy, write opinion pieces, and manage teams of editors. As with all types of editing, the foundation is writing, even most executive editors got started in writing. They oversee the content and intervene to enforce quality standards and style rules when necessary. They also plan budgets, set deadlines, and watch market trends.
  • FREELANCERS
    Although freelancers are self- employed and have the choice to work in different publication house simultaneously but freelancing requires time and commitment. The more versatile a writer is, more are the chances of getting hired by different publication house.

How to Become a Writer, Editor, Copywriter

Stream Graduation After Graduation After Post Graduation
Path 1
Clear Class XII in Any streamPursue Bachelors in Journalism/Mass Communication / In Any Stream for 3 years Pursue Masters in Journalism and Mass Communication for 2 years-
Path 2
Clear Class XII in Any streamPursue working as a Editor/ Writer / Copywriter--

Important Facts

Entry to the field of editors/writers/copywriters isn't degree specific. Though graduates in Mass Communication, Journalism or English are preferred over others for these jobs.

Leading Institutes

Top Writing, Editing, Copywriting Institutes in India
College Location Website
Indian Institute of Journalism and New Media, Bangalore Bangalore www.iijnm.org/admissions.html
Lady Sri Ram College, DU New Delhi www.lsr.edu.in
Delhi College of Arts & Commerce, DU New Delhi www.dcac.du.ac.in
Kamala Nehru College, DU New Delhi www.knc.edu.in
Maharaja Agrasen College, DU New Delhi www. mac.du.ac.in
IMS Unison University Uttarakhand www.iuu.ac
Indraprastha College for Women New Delhi www.ipcollege.ac.in
Christ University, Banglore www.christuniversity.in
Times School of Journalism, New Delhi New Delhi www.timesmediastudies.com
Top Writing, Editing, Copywriting Institutes in the World
Institution Location Website
California State University at Long Beach, College of Liberal Arts California www.cla.csulb.edu/departments/journalism
University of Akron University of Akron www.uakron.edu/about_ua
University of Missouri Unites States www.journalism.missouri.edu/programs/masters
Columbia University Graduate School of Journalism, US www.journalism.columbia.edu/programs

Important Entrance Exams

Undergraduate
College Tentative Date Important Elements Website
Indian Institute of Journalism and New Media, Bangalore April - June Online Aptitude test, Personal Interview www.iijnm.org/admissions.html
Lady Sri Ram College, DU May - June General Awareness, English Comprehension, Creative & Analytical Skills (Descriptive) www.lsr.edu.in
Delhi College of Arts & Commerce, DU May - June 70% (12th) - Central Admission Test and interview www.dcac.du.ac.in
Kamala Nehru College, DU May - June Central Admission Test and interview. www.knc.edu.in
Maharaja Agrasen College, DU May - June Admission based on merit www. mac.du.ac.in
IMS Unison University May - June Personal Interview www.iuu.ac
Indraprastha College for Women May - June General Awareness, English Comprehension, Creative & Analytical Skills (Descriptive) www.ipcollege.ac.in
Christ University, April Written + PI, Verbal reasoning, Comprehension skills, language Skills, subject skills (60 minute test) (negative marking for wrong answer) www.christuniversity.in
Postgraduate
Institution Tentative Date Important Elements Website
Times School of Journalism, New Delhi May - June Written + interview www.timesmediastudies.com
Christ University, April Written + PI, Verbal reasoning, Comprehension skills, language Skills, subject skills (60 minute test) (negative marking for wrong answer) www.christuniversity.in
Indian Institute of Journalism and New Media, Bangalore April- June Online Aptitude test, Personal Interview www.iijnm.org/admissions.html

Work Description

  • Prepare writing material for publication
  • Develop idea and concept to cater to the needs of the clients
  • Write articles, stories, slogans, one liners, tag lines, etc.
  • Check for right language and correct grammar
  • Collect information from standard sources
  • Promote the ideals of an organisation through words and writings
  • Give equal importance to art and imagery to captivate the viewers

Pros & Cons of a Career in Writing, Editing, Copywriting

Pros
  • You can inspire and motivate people through your words. Your work impact masses, which follows with work satisfaction.
  • There is no time bound for a writer as career option. Even if you're 70, with no scope of working in corporate sectors, you can write as a freelancer and write your own story.
  • You get to travel a lot for research based extensive articles.
Cons
  • Quality of writing is quite subjective and entails a lot of pressure to please everyone with your work. Criticism is a major part of this profession; 10 people can give you the 5 star rating but there will always be one who will write a scathing review and take you down.
  • Job stability and remuneration is low compared to other professions.
  • Working hours can be rigorous and would demand you to even work in weekends.
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