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Public Relations


Public relations are a strategy that bridges gap between the organization and the public. Public relation manager's work is to gather attention of media channel with an intent to pursue them regarding their product, idea or company. They main motive is to influence the opinion and behavior of the audience. Their job is to bring accomplishment to their client by using all forms of media channels. The information that reaches the masses is conveyed by the journalist hence it is viewed as credible. In this competitive market, a small firm wanting to make it big is done with the help of a PR personnel who helps them reach the pinnacle. Most entry-level PR professional jobs require a bachelor's degree.

Career Opportunities in Public Relations

  • Account Coordinator or pr Coordinator
    PR coordinator or Account Coordinator make use of various media channels to publicise their organisation to the public. The work involves projects such as clipping newspapers, assisting in research, maintaining a list of media contacts, and coordinating mailings of press packets to the media.
  • Account Supervisor
    An account supervisor often does similar work handled by the account executive, but they'll oversee other staff members assigned to the account as well. The account supervisor oversees PR accounts, often managing the account executives and account coordinators.
  • Media Relations Manager
    In media relations, the person who represents a particular brand and has to pitch information to the reporters in such a manner to get them interested in their idea and have it publicised. Media relation manager should know what the journalist are looking for and hook them to their ideas.
  • Director, vp
    Director, VP are responsible for managing the firm and look after the communication strategies. He/she also has to be active in thinking up new communication services which he/she can sell to the existing clients. Within agencies, a director or vice president works closely with younger staff to train and mentor them.
  • Government pr Departments
    The person involved in this department plays a role of a mediator between the government and the public. Government agencies call their public relations departments "public affairs" offices. In these roles, a person translates government policy for the public and help communicate the public's concerns back to the government.
  • Self-Employment
    After gaining knowledge of the concerned field one can become self- employed in this field. Many organisations often outsource the PR function, relying on outsiders to handle their needs-either an agency or a PR consultant.

How to Pursue a Career in Public Relations

Stream Graduation After Graduation After Post Graduation
Path 1
Clear Class XII in Any streamPursue Bachelors in Journalism/Mass Communication /BA Hons.(English/Mass Comunication) for 3 years Pursue Masters in Journalism and Mass Communication for 2 years-
Path 2
Clear Class XII in Any streamGraduation in Any StreamPursue Diploma/ Masters in Mass communication/Journalism for 1- 2 years-

Important Facts

Any Bachelor's Degree Holder is eligible to join the PR Industry. However, many PR Firms prefer people with a Mass Communication/Journalism background as they an edge over the other.

Leading Institutes

Top Public Relations Institutes in India
College Location Website
MICA Ahmedabad
Xavier Institute of Communications (XIC) Mumbai
YMCA Institute for Media Studies & Information Technology New Delhi
Bhartiya Vidya Bhawan, New Delhi
Top Public Relations Institutes in the World
Institution Location Website
University of Akron Ohia
University of Hartford - Undergraduate Admissions United States
University of Hartford - Undergraduate Admissions United States
California State University at Long Beach, College of Liberal Arts California

Public Relations Entrance Exams

Institution Tentative Date Important Elements Website
IIMC May Written test, Followed by Group Discussion and Personal Interview
  • General Awareness
  • Aptitude & mental make-up
  • Language capability
  • Analytical & Comprehension skills
  • Brand awareness & recall
  • Quantification skills.
Xavier Institute of Communications (XIC) April Online entrance test (OET) - 90min (objective, subjective)
  • Language Skill
  • General Knowledge
  • Knowledge of Media
  • Logical and Analytical skills.
Group Discussion, Public Relations
YMCA Institute for Media Studies & Information Technology NA Written test Interview
Bhartiya Vidya Bhawan, July Written test Interview

Work Description

  • Same as a link between a client/ organisation and the audience
  • Promote a client/ organisation among general public through media, press releases, logos, images, websites, social networking, etc.
  • Conduct/ organize sponsor meetings, conferences, speech and interviews to gain popularity
  • Remain up to-date with latest social, economic and political trends and work accordingly
  • Reflect the brand's image and identity through one's personality
  • Develop strategies for the client/ organisation to reach out to the masses
  • Highlight the benefits of an organisation and its products and offerings
  • Deal with different kinds of people and their queries
  • Work with patience, intellect and tact while dealing with large scale audience

Pros & Cons of a Career in Public Relations

  • Develop good networking skill and knowledge of various media outlets.
  • Career with high demand in future
  • Stressful job as it requires good networking connection with good convincing skills.
  • It is a broad field and needs people to be adept for multi-taking
  • People who are introvert would find this job strenuous.
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