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Mass Communication

Summary

Mass communication involves transmission of information to large numbers of people through the use of mass media. With an increase in the number of television sets, news channels, radio stations, advertising, this field seems to be transcending into an unmatched growth and opens up the door towards a dynamic career. A degree in mass communication opens up opportunities in Journalism, Public relations and advertising, as a career. Mass communication course encompasses various streams.

Career Opportunities in Mass Communication

  • Journalism
    This field encompasses work at print and online publication. As a journalist, one can work in media outlets such as newspapers, magazines, blogs etc. as reporters, columnist, editors, etc.
  • Public Relations
    They are the people who represent their organization in front of the public. They can work within an organization or work as a freelancer, representing various firms/ clients. Their task is to bring the organization's accomplishment before the public through newspapers and television.
  • Advertising
    Careers in advertising includes working on both the creative side as well as the business side. Professionals on the creative side focus on the development and production of advertising campaigns for print, online and broadcast distribution. On the business side, career opportunities exist with agencies and media outlets.
  • Media Planner
    The advertising firm prepares the advertisement but the task of putting it in the different kind of Media (print, radio, television) is handled by Media Planner. Media planner has to understand the target audience the advertiser is trying to reach. Media Planner books advertising space with the media owners and also decides the timings of advertisements.
  • Broadcasting and Production
    A Mass Communication Graduate can also get into production line. Film making/TV Producer/Editor/Camera Person/Screen writer/Art Director are jobs which are also performed by students of Mass Communication. Offbeat careers like Radio Jockey & Video Jockey are also open to Mass Communication degree holders.
  • Event Manager
    Event Management firms are growing day by day. A Mass Communication Graduate can work for an Event Management Company as an Event Manager or set up his own firm handling events. It's a high paying Industry and is growing day by day.

How to Pursue a Career in Mass Communication

Stream Graduation After Graduation After Post Graduation
Path 1
Clear Class XII in Any stream Pursue Bachelors in Journalism/Mass Communication /BA Hons.(English/Mass Communication) for 3 years Pursue Masters in Mass communication/Journalism for 1- 2 years Pursue Bachelors in Journalism/Mass Communication /BA Hons.(English/Mass Communication) for 3 yearsPursue Masters in Mass communication/Journalism for 1- 2 years-
Path 2
Clear Class XII in Any streamGraduation in Any StreamPursue Diploma/ Masters in Mass communication/Journalism for 1- 2 years-

Important Facts

  • Journalism and Mass Communication are two different degrees.
  • Journalism is a part of Mass Communication but Mass Communication isn't a part of Journalism. While deciding the course do keep this thing in mind. Mass communication involves disseminating information to the masses whereas Journalism has an intent to persuade people.
  • Most colleges have eligibility criteria of minimum 50% aggregate marks in Class XII (few colleges have 40% minimum aggregate criteria)
    Some colleges/ universities also have an age limit.

Leading Institutes

Top Mass Communication Institutes in India
College Location Website
Indraprastha College for Women New Delhi www.ipcollege.ac.in
St. Xavier's college Mumbai www.xaviers.edu/main
Christ University, Bangalore www.christuniversity.in
Symbiosis Centre of Media & Communication Pune www.scmc.edu.in
Mithibai College, Somiaya College, Sophia College, Jai Hind College (University of Mumbai) Mumbai www.mithibai.ac.in
Indraprastha University Various Locations www.ipu.ac.in
Manipal School of Communication Manipal, Karnataka www.manipal.edu/soc/programs/program-list/ba-media-and-communication.html
Whistling Woods International Mumbai www.whistlingwoods.net
Jamia Milia Islamia Entrance Exam New Delhi www.jmi.ac.in
School of Communication- Manipal University Manipal www.manipal.edu
IIMC New Delhi, Odisha, Maharashtra, J&K, Mizoram www.iimc.nic.in/index.aspx
Xavier Institute of Communications (XIC) Mumbai www.xaviercomm.org
Apeejay Institute of Mass communication Dwarka, New Delhi www.apeejay.edu/aimc/courses
Top Mass Communication Institutes in the World
Institution Location Website
University of Akron Ohio www.uakron.edu/about_ua
Johnson & Wales University - Providence United states www.www1.jwu.edu
Saint Peter's University United States www.saintpeters.edu
Loughborough University London London www.lboro.ac.uk/study/postgraduate/programmes
University of New England (UNE) England www.une.edu.au
University of the West of Scotland Scotland www.uws.ac.uk/home
University of Bristol United Kingdom www.bristol.ac.uk
University of Hartford - Undergraduate Admissions United States www.hartford.edu

Mass Communication Entrance Exams

Undergraduate
College Tentative Date Important Elements Website
Indraprastha College for Women, DU Mid June General Awareness, English Comprehension, Creative & Analytical Skills (Descriptive), Interview www.ipcollege.ac.in
St. Xavier's college, Mumbai June Subject Test and objective Test
  • General Knowledge
  • Current Affairs
  • Data Interpretation
  • Economics
  • English
  • Language and Comprehension Skills
  • Logical Reasoning and Critical Analysis
  • Creative Thinking
Personal Interview
www.xaviers.edu/main/index.php/bmm-bms-entrance-test-2017
Christ University, Bangalore Last week of April Entrance Test
  • Verbal reasoning
  • Comprehension skills
  • Language skills
  • Subject skills
Skill Assessment
  • The skill assessment will consist of a test on written skills, communication skills and logical reasoning.
Personal Interview
www.christuniversity.in
Symbiosis Centre of Media & Communication (SET) May SET - For undergraduate students
  • General English
  • Quantitative
  • General Awareness
  • Analytical and Logical reasoning
Personal Interview (PI), Written Ability Test (WAT)
www.scmc.edu.in
Mumbai University - BMM On Merit Basis -
Indraprastha University, CET April
  • English Language and Comprehension
  • General Awareness
  • Reasoning
  • Media Aptitude
www.ipu.ac.in/admission2017/adm2017main.htm
Whistling Woods International Dec
  • General Aptitude Test,
  • Creative Ability Test
  • Personal Interview
www.whistlingwoods.net
School of Communication- Manipal University (MU- OET) April - May
  • Numeracy
  • Conceptual
  • General English
  • General Awareness
  • Case Study
www.manipal.edu
Jamia Millia Isilamia, New Delhi April- May Entrance test followed by GD, PI www.jmi.ac.in/aboutjamia/departments/Hindi/courses-name/BAHons_Mass_Media_Hindi-31/1
Postgraduate
Institution Tentative Date Important Elements Website
IIMC March - May
  • Written exam
  • GD
  • Personal Interview
www.iimc.nic.in/index.aspx
Xavier Institute of Communications - OET March Objective and Subjective test
  1. Language Skills
  2. General Knowledge
  3. Knowledge of Media,
  4. Logical
  5. Analytical skills.
Group Discussion & PI
www.xaviercomm.org
Apeejay Institute of Mass communication June Objective & Subjective questions comprising:
  1. General Awareness, General Knowledge and Current Affairs (50 marks).
  2. Questions related to the field of chosen course.
Interview
www.apeejay.edu/aimc/courses

Work Description

  • Take up the role of journalists, writers, editors, public relations among others
  • Provide information of current happenings in the society
  • Spread awareness about various issues among the general public
  • Entertain people through films, music, books, television, etc.
  • Present oneself with fluency in speaking, confidence and in a creative manner
  • Remain up to-date with trending events and happenings
  • One should be able to observe and evaluate things critically

Pros & Cons of a Career in Mass Communication

Pros
  • Opportunity to work under/ with creative, well-educated people who inspire you ti do well.
  • Scope of mass media as a field is increasing and there is never a dearth of job opportunity.
  • One gets the taste of recognition, fame & money
  • The person gets to travel while working
Cons
  • Involves hectic schedule and uncertain work timing
  • The field may affect Personal life
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