Web Content Writer
Web Content Writers compose content for online consumption. As a web content writer, you have to write information about the company, how does the company works, product/services, blogs/articles, information about the team members, customer testimonials, email marketing and so on. They are expected to create content that is optimized for the web. As a writer, you must break things down into short paragraphs, with headers if necessary, use bullet points and highlight important words or phrases. Mostly, web content writers are freelancers, however, a lot of companies offer full-time jobs as well.
As a freelancer, your roles and responsibilities depend upon which organization you are working with. Your work ranges from social media engagement to content development to email marketing and collateral development. In Social Media Engagement, you have to create and post informative content on various Social Media platforms and manage them. For Content Development, you have to research, create engaging blogs, promote and share blogs on platforms like Quora, Medium etc. You have to edit and proofread content as well. Email Marketing would include creating and managing various email campaigns, including the template designs, calls-to-action, and content used in our email. Collateral Development include creating marketing collaterals such as Posters, Smart Fliers/Brochures, Videos, White Papers, Customer Case Studies, Student Testimonials etc.
Creative Content Writer and Editor
Creative Content Writers and Editors are hired by various publishing houses. You have write current news, blogs/articles on trendy topics, reviews and so on. They are also involved in composing statement of purpose, letters of recommendations, resumes, application essays, scholarship letters, motivation letters and so on. You should be able to translate client briefs into creative ideas, able to write and put ideas clearly and must have strong communication & creative writing skills.
Content Writers for Marketing
They have to write and coordinate content for newsletters, blogs, testimonials, email templates, corporate reports, presentations, etc. and juggles several content projects at the same time. You have to contribute to the companys social channels (with emphasis on Facebook, Instagram, Quora, Twitter & LinkedIn), helps plan and implement social marketing campaigns for specific marketing goals, and stays up-to-date with best practices in writing for the web, social media trends, web usability, web design, search engine optimization, and business/industry trends.
Blogging helps you become better in the area of your interest. A blog is a great way to build a network of people who respect you for your ideas. There are three different types of bloggers. First, for them blogging is a hobby. They have the passion for a topic, and would love to share their knowledge over various platforms. Second, Part-time bloggers, they start their own blogging channel from the scratch or they could be a freelancer/employed blogger for an established company or site. Third, Full-time bloggers are the ones who earn through their blogs, have a good audience base and avid readers who trust their blogs.
The Audio/Video script writer is responsible for creating shoot-ready scripts for video, audio and multimedia for training modules. You have to connect with your audience with right tone and should know how and when to modulate your voice. As a Script Writer, you must be adept at working across multiple platforms. You must have strong attention to detail while working. Through your work, you must use new and interesting ideas so as to engage your target audience.