+91 9870 310 350 About Us Mindler for Schools Contact Us Sign Up
Programs
  • Career Counselling
    Programs
  • College Application
    Programs
  • Mindler for
    Schools
  • Mindler for
    Career Counsellors
Career Counselling Programs for Students
Class 8-9
Stream & Subject Selection

Advanced assessment & personalised guidance to help you select the perfect stream and subjects that align you to the right careers.

View Program Details
Class 10-12
Career Selection & Planning

Expert guidance & 5-dimensional assessment to help you discover your perfect career and choose the right course and college.

View Program Details
Graduates
Career Selection & Development

5-dimensional assessment & superior guidance to help you discover your perfect career and choose the best next step.

View Program Details
College Application Programs for Students
Overseas Application
Program

End-to-end overseas admissions guidance to help you build the perfect applications for your target universities.

View Program Details
Liberal Arts Application
Program

Comprehensive guidance and personalised application development for admissions to Liberal Arts programs.

View Program Details
Career Counselling Programs for Schools
Career Development &
Planning Ecosystem

State-of-the-art assessment & end-to-end career guidance to help students discover their perfect career.

View Program Details
MUN Training
Program

Expert-led training and comprehensive guidance sessions to help students excel at MUN conferences.

View Program Details
Mindler
Talks

Career awareness and inspirational talks for students with professionals who have achieved success in their fields.

View Program Details
Career Advancement Programs for Career Counsellors
International Certified
Career Coach (ICCC)

A 3-month program with emphasis on global practices, experiential learning & career guidance tools.

View Program Details
Mindler Partner
Program

World-class career assessment platform & tools to help you scale up your career counselling practice.

View Program Details
Success Stories
Career Library
Everything you need to know, from colleges to scope, for hundreds of careers.
Blog Pricing Log In
Career Helpline: +91 9870 310 350
Programs
Career Counselling Programs for Students
Career Counselling for Class 8-9 Career Counselling for Class 10-12 Career Counselling for Graduates
College Application Programs for Students
Overseas Application Program Liberal Arts Application Program
Career Counselling Programs for Schools
Career Development & Planning Ecosystem MUN Training Program Mindler Talks
Career Advancement Programs for Career Counsellors
International Certified Career Coach (ICCC) Mindler Partner Program
Resources
Career Library

Product Management

Home > Career Library > Marketing Advertising > Product Management
Choose another Career

Product Management

Summary

  • The product managers set the vision for the product and integrate their knowledge of technologies, various marketing techniques to enhance user experience, and thus maximizes the bussiness value of the product. Their main focus is on healthy functioning of three vehicles namely, the technology, designing and the users.

Career Opportunities in Product Management

  • Business-to-Business
    In B2B setup a product manager plays a technical role. They are responsible for leading the design and development of a company's products and execute product strategies in coordination with other departments like IT, R&D, marketing and sales.
  • Business-to-Customer
    The role of product managers in B2C setup is to develop, manage and strengthen the product brand. They look to maximize the user experience by understanding the consumer's mindset and incorporating customer expectations into the product/ service.

How to Pursue a Career in Product Management

Stream Graduation After Graduation After Post Graduation
path 1
Clear Class XII in any Stream Pursue Graduation in Any Discipline for 3-4 years Pursue M.B.A in Marketing for 2 years-
path 2
Clear Class XII in any Stream Pursue Graduation in Any Discipline for 3-4 years Pursue Certificate Course for 1 year in Product Management-

Important Facts

NA

Leading Institutes

Top Institutes in India to Pursue Product Management
College Location Website
Indian Institute of Management - Ahmedabad Ahmedabad www.iimahd.ernet.in/
Indian School of Business -Hyderabad Hyderabad www.isb.edu
Indian Institute of Management - Bengaluru Bengaluru www.iimb.ac.in/
Indian Institute of Management - Kolkata Kolkata www.iimcal.ac.in/
Indian Institute of Management - Lucknow Lucknow www.iiml.ac.in/
Xavier Labour Research Institute (XLRI) Jamshedpur www.xlri.ac.in/
Faculty of Management Studies - Delhi Delhi www.fms.edu/
S.P. Jain Institute of Management and Research (SPJIMR) Mumbai www.spjimr.org/
Indian Institute of Management - Indore Indore www.iimidr.ac.in
Indian Institute of Management - Kozhikode Kozhikode www.iimk.ac.in
TISS - Tata Institute of Social Sciences - Mumbai Mumbai www.admissions.tiss.edu/
Management Development Institute, Gurgaon (MDI) Gurgaon www.mdi.ac.in
MICA - Mudra Institute of Communications Studies - Mumbai Ahmedabad www.mica.ac.in/
Apeejay School of Management, Delhi (ASM) Delhi www.apeejay.edu/asm/
WLC College India, Bangalore Bangalore, Karnataka www.wlcibusiness.in/
Narsee Monjee Institute of Management Studies - (NGA - SCE) Mumbai, Maharashtra www.distance.nmims.edu/
Top Institutes in the World to Pursue Product Management
Institution Location Website
Northwest University USA www.northwestu.edu/home/
Harvard Business School USA www.hbs.edu/about/Pages/default.aspx
The Wharton School Pennsylvania www.wharton.upenn.edu/
INSEAD Singapore www.insead.edu/
Stanford University USA www.stanford.edu/admission/
London Business School UK www.london.edu/

Important Entrance Exams

Postgraduate
Institution Tentative Date Important Elements Website
CAT Aug-Sept Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoning www.iimcat.ac.in/per/g01/pub/756/ASM/WebPortal/1/index.html?756@@1@@1
GMAT/GRE – Anytime over the year Jan Verbal Reasoning, Quantitative Reasoning and Analytical Writing www.isb.edu/pgp/admissions/admission-calendar
XAT Aug-Nov Verbal and Logical Ability; Decision Making; Quantitative Ability & Data Interpretation; General Knowledge.  Also includes Essay Writing as a part of the test. www.xatonline.net.in/
SPJET Oct-Dec Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoning www.spjain.org/programs/undergraduate/entrance-test
TISS-NET Dec General Awareness, English Proficiency, Logical Reasoning www.admissions.tiss.edu/admissions/ma/programmes/
MICAT I MICAT II End of Sep– Nov (for MICAT I) Jan (for MICAT II) MICAT – Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-convergent Reasoning, Descriptive test www.mica.ac.in/postgraduate-programme/selection-process-and-timelines
AICET Aug– Dec Quantitative Ability, Communication Ability, Analytical Ability, General knowledge & Current affairs www.admissions.wlci.in/aicet-2016.html
NMAT July– Oct Language skills, Quantitative skills, Logical reasoning www.nmat.org.in/test-takers/dates-and-fees/

Work Description

  • Have a deep understanding of customer experience and identify and fill product gaps
  • Generate new ideas for the product to grow market share
  • Create new products or strategies based on market and consumer research
  • Determining a product's pricing based on exhaustive reach of competition and target customers
  • Convert product strategy into detailed requirements and prototypes for development
  • Work closely with multiple stakeholders like management team, engineering team and marketing team
  • Evaluate promotional plans to ensure that they are in-line with product strategy
  • Be Responsible for the creative, innovative side of business as well the analysis and strategy end sides
  • Lead product launches by coordinating with public relations team, analysts, executives and other marketing team members.

Pros & Cons of a Career in Product Management

Pros
  • Get to explore various fields such as technology, designing, marketing, etc.
  • Remunneration is good
Cons
  • They are the stratergy leader, therefore if a product doesn’t do well, they are accountable for that.
  • Should be good at influencing, in order to align work to others.
  • Have to come up with new ideas, which can be tedious.
Are you fit for a career in Product Management?

Take the world's most-advanced assessment!

Start Now For Free

Related Articles

Did you find this information helpful? YesNo
Thanks for your feedback.
Thanks - please tell us how to help you better.
SubmitCancel