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Digital Marketing

Summary

Digital marketing is a fast-expanding field with excellent opportunities to build a career. Using various media vehicles such as e-commerce, mobile commerce, etc. they promote the organization’s products and brands. Digital marketing has become a critical pillar for an organizations marketing department as it enables the organization to analyze marketing campaigns and understand what is working and what isn’t typically in real time.

Career Opportunities in Digital Marketing

  • Search Engine Optimization (SEO)
    Search engine optimization is a technique, or strategy to increase the number of visitors to a website by obtaining a high-ranking placement in the search result pages of a search engine (SERP) including Google, Yahoo, Bing, Firefox, and others.
  • Email Marketing
    It is also known as direct marketing wherein commercial message is sent to a group of people using email. Unlike spam, direct email marketing reaches those target audience to inform them about company?-?s products and services.
  • Mobile Marketing
    Mobile marketing is marketing on or with a mobile device, such as a cell phone. It is any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.
  • Social Media Marketing
    It is a form of Internet marketing which is done so as to increase the brand exposure and broaden customer reach. Various social networking websites are used as a marketing tool, such as Facebook, twitter, Instagram, etc.
  • Content Marketing
    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience ?-" and, ultimately, to drive profitable customer action. Content marketing?-?s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
  • Affiliate Marketing
    It is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

How to Pursue a Career in Digital Marketing

Stream Graduation After Graduation After Post Graduation
path 1
Clear Class XII in any Stream Pursue Graduation in Any Discipline for 3-5 years Pursue Certificate Course in Digital Marketing-

Important Facts

If you wish to make a career in the field of Digital Marketing, it is not advisable to pursue a full-time course from renowned institutes, as this field is constantly updating. In this field, short-term online certification courses hold great value, which can be pursued alongside your higher education or job. You can get certification in various fields such as- Google Analytics, SEO, Social Media management.

Leading Institutes

Top Digital Marketing Institutes in India
College Location Website
Indian Institute of Management - Ahmedabad Ahmedabad www.iima.ac.in/web/iima
Indian School of Business –Hyderabad Hyderabad www.isb.edu
Indian Institute of Management – Bengaluru Bengaluru www.iimb.ernet.in
Indian Institute of Management - Kolkata Kolkata www.iimcal.ac.in
Indian Institute of Management - Lucknow Lucknow www.iiml.ac.in
Xavier Labour Research Institute (XLRI) Jamshedpur www.xlri.ac.in
Faculty of Management Studies - Delhi Delhi www.fms.edu
S.P. Jain Institute of Management and Research (SPJIMR) Mumbai www.spjimr.org
Indian Institute of Management - Indore Indore www.iimidr.ac.in
Indian Institute of Management – Kozhikode Kozhikode www.iimk.ac.in
TISS - Tata Institute of Social Sciences – Mumbai Mumbai www.admissions.tiss.edu
Management Development Institute, Gurgaon (MDI) Gurgaon www.mdi.ac.in
MICA - Mudra Institute of Communication Ahmedabad www.mica.ac.in
WLC College India, Bangalore Bangalore, Karnataka www.wlcibusiness.in
Narsee Monjee Institute of Management Studies Mumbai, Maharashtra www.distance.nmims.edu
Google Digital Marketing Course Online Course www.google.com/onlinechallenge/dmc/index.html
Institute of Direct and Digital Marketing Online Course www.theidm.com
Udemy Online Course www.udemy.com
Coursera Online Course www.coursera.com
Udacity Online Course www.udacity.com
Simplilearn Online Course www.simplilearn.com/digital-marketing
Top Digital Marketing Institutes in the World
Institution Location Website
Northwest University USA www.northwestu.edu/home
Harvard Business School USA www.hbs.edu/about/Pages/default.aspx
The Wharton School Pennsylvania www.wharton.upenn.edu
INSEAD Singapore www.insead.edu
Stanford University USA www.stanford.edu/admission
London Business School UK www.london.edu

Important Entrance Exams

Postgraduate
Institution Tentative Date Important Elements Website
CAT Aug’17-Sept ’17 Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoning www.iimcat.ac.in
GMAT/GRE 15 Jan ’17 (Deadline), exam anytime over the year Verbal Reasoning, Quantitative Reasoning and Analytical Writing www.isb.edu/pgp/admissions/admission-calendar
XAT 17th Aug ’16 - 30th Nov ’16 Verbal and Logical Ability; Decision Making; Quantitative Ability & Data Interpretation; General Knowledge. Also includes Essay Writing as a part of the test. www.xatonline.net.in
TISS-NET 7th Dec ’16 (Deadline) General Awareness, English Proficiency, Logical Reasoning www.admissions.tiss.edu/admissions/ma/programmes
AICET 10 Aug ’16 – 15 Dec’16 Quantitative Ability, Communication Ability, Analytical Ability, General knowledge & Current affairs www.admissions.wlci.in/aicet-2016.html

Work Description

  • Design, build and maintain the presence in the social media to reach the target audience
  • Develop, plan and execute digital marketing campaigns such as web campaigns, SEO/SEM, database marketing and display advertising campaigns
  • Sell the organization's products and services using the online or mobile platform to enhance market share
  • Measure and report performance of all digital marketing campaigns, and assess target goals
  • Coordinate with internal teams to create landing pages of websites and optimize the overall user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Use web analytics software to monitor performance of customers on the web or mobile platform and make recommendations for improvement

Pros & Cons of a Career in Digital Marketing

Pros
  • Its reach is vast so you can impact the lives of mass audience.
  • Opportunity to earn good money, as one can work in an organization as well as a freelancer.
Cons
  • Lot of competition present in the industry.
  • Requires a lot of patience, convincing a client about your idea takes a lot of effort, time and money
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