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Advertising

Summary

  • In today's world where new companies are coming up everyday, while some reach the pinnacle, others—is collapse without even making a ripple. In such scenario, manufacturing the best product and providing the best service is not going to be enough to attract the target audience, it requires much more than that. This is were advertising professionals come in, who design adverts and make use of marketing collaterals to help their clients reach their consumers and establish positive brand image. Advertising professionals need to have a creative bend of mind, good imaginary skills, and flexible in approach in order to be successful in the field of advertising.

Career Opportunities in Advertising

  • Corporate Sector
    In this sector advertisers create campaigns for the company in order to create a positive brand image and have an edge over the competitors.
  • Advertising Agencies
    In advertising agencies the role will be to create adds based on the requirements of the client. They decide the media channel, duration, content, tone, etc. for the advertisement.
  • Publication Houses
    This form of advertising creates advertisement for magazines, newspapers, etc. by deciding the content as well as the way of presenting the advertisement so that it serves the attended purpose and catches the target audience.
  • Media Agencies/ Firms
    In media agencies one will be involved in creating ad films for various media, be it television, radio, print, internet, etc. by basing it on the demand and keeping in mind its impact on the target audience.
  • Freelancer
    As a freelancer, one may take up assignments from a diverse set of clients ranging from corporate to media agencies.

How to Pursue a Career in Advertising

Stream Graduation After Graduation After Post Graduation
path 1
Clear Class XII in any Stream (Mathemactics is recommended) Pursue Graduation in Any Discipline for 3-4 years Pursue M.A/ MBA in Marketing and Adverstising for 2 to 3years-
path 2
Clear Class XII in any Stream (Mathemactics is recommended) Pursue Graduation in Any Discipline for 3-4 years Pursue Diploma Course in Advertising and PR for 1 year-

Important Facts

NA

Leading Institutes

Top Advertising Institutes in India
College Location Website
Indian Institute of Mass Communication Delhi www.iimc.nic.in
MICA - Mudra Institute of Communicationsent Studies, ξMumbai Ahmedabad www.mica.ac.in
Xavier Institute of communications Mumbai www.xaviercomm.org
R J College, Mumbai Universty Mumbai University www.rjcollege.edu.in/index.php/m_a-ema
St. Xavier?-?s College, Kolkatta Kolkatta www.sxccal.edu/cop/imc.htm
Panjab University (School of communication studies) Chandigarh www.scs.puchd.ac.in/show-courses.php
Symbiosis Institute of Business Management, Pune. Pune www.sibm.edu/welcome/mba_internationalstudents
Calcutta Media Institute (CMI Calcutta) Kolkata www.cmi.net.in
Bharatiya Vidya Bhavan New Delhi www.bvbdelhi.org
Bharatiya Vidya Bhavan Mumbai www.bhavans.info
Top Advertising Institutes in the World
Institution Location Website
College of Commerce Arts & Science, Michigan State University USA www.cas.msu.edu
Leeds College of Arts UK www.leeds-art.ac.uk
VCU Brancenter USA www.brandcenter.vcu.edu
University of Florida, College of Journalism and communications USA www.jou.ufl.edu
RMIT University Australia www.rmit.edu.au

Important Entrance Exams

Postgraduate
Institution Tentative Date Important Elements Website
Indian Institute of Mass Communication 7th march- 5 may17 IIMC entrance test- 28th May 2017
  • General awareness -Aptitude & mental make-up
  • Language capability
  • Analytical & Comprehension skills
  • Brand awareness & recall
  • Quantification skills 
www.iimc.nic.in/
MICA - Mudra Institute of Communication Studies End of Sep16 27th Nov16 (for MICAT I) 3rd Jan 31st Jan 17 (for MICAT II) Step 1. CAT/XAT/ GMAT Step 2. MICAT I 11 Dec 16 MICAT II 12 Feb 17 MICAT Psychometric, Verbal Ability, Quantitative Ability, General Awareness, Divergent-convergent Reasoning, Descriptive www.mica.ac.in/postgraduate-programme/selection-process-and-timelines
Xavier Institute of communications April 1- april 16 17 XIC OET17 Language skills,General knowledge and knowledge of media and logical and analytical skills. www.xaviercomm.org/diploma-courses/courses-am.htm
St. Xaviers College, Kolkatta (PGDM in IMC) Last Day 30th May, 2017 Interview (4th June) Selection Procedure will be based on qualifications, work experience, and personal Interview. www.sxccal.edu/cop/imc.htm
Panjab University (PG Diploma in Advertising & PR) March Entrance test- Aptitude test GD PI www.scs.puchd.ac.in/show-courses.php
Symbiosis Institute of media and communications August 22nd - December 25 2017 Symbiosis National aptitude test (SNAP), and writing ability test (PI-WAT) Quantitative Aptitude; Verbal & Reading comprehension; Data Interpretation & Logical Reasoning www.simc.edu/downloads/SIMC-P-MBA(CM)-2016-18.pdf

Work Description

  • Plan and prepare advertising and promotional material to increase sales of products or services
  • Work with customers, company officials, sales departments, and advertising agencies to plan ad campaigns
  • Gather and organize information to plan advertising campaigns
  • Confer with departmental heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
  • Prepare budgets and submit estimates for programme costs as part of campaign plan development
  • Prepare and negotiate advertising and sales contracts
  • Plan and execute advertising policies and strategies for organizations
  • Track programme budgets and expenses and campaign response rates to evaluate each campaign based on programme objectives and industry norms

Pros & Cons of a Career in Advertising

Pros
  • It is a highly creative field.
  • Work hours can be flexible.
  • Potential to earn is high, depending on the ideas and effort you are willing to put in.
Cons
  • Requires client- customer interaction on regular intervals, which can be exhausting.
  • Work environment is dynamic, it doesn’t follow 9 to 5 working hours.
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