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Career Library

Sports Management

Summary

Students who pursue sports management learn how business principles are related to the sports industry. The business and promotional concerns of athletes or athletic organizations are seen by sports management professionals. Job duties of sports management professionals may include monitoring the finances, negotiating contracts of athletes and teams. As there is increasing demand of these professionals due to rise in league competitions such as ISL, IPL, PBL, Pro-Kabaddi League etc., this profession has got a lot more opportunities and employment.

Career Opportunities in Sports Management

  • Sports Agents
    Sports Agent look after their athlete's public relations, business promotion,career progression etc. Sports agent manages the business oppurtunities for the player and acts as a bridge between the player and the club. He/She should have knowledge about financial analysis, business management and investments.
  • Sports Managers
    Sport managers is the spoke person for the athlete They keep in touch with the media to maintain a good image of their client.
  • Sports Medicine Professional
    The responsibility of sports medicine professional is to maintain atheletes mental and physical health. The knowledge of kinesiology, physiology, anatomy and nutrition is applied to sports by them. They often undertake regulatory and legal issues that are associated with professional sports.
  • Sports Information Director
    Sports information director work is similar to that of a public relation personnel. They work encompasses working on press release, organisating conference for atheletes and coaches, updating information about the team on the website etc. The athletic director is the person responsible for administration and oversight of all athletic programs. They also work in colleges and universities.
  • Sports Marketing Specialist
    Sports Marketing specialist coordiantes activities during sports event. Marketing techniques are utilized by the specialist to increase ticket sale during such events. They often work with sponsors for the promotion of their product.
  • Event or facility managers
    Settings and fields where sport event takes place on a regular basis require people to manage them and ensure proper maintainance of the facility and this is undertaken by the facility manager. Their work involves managing the staff that operates and maintains the venue and also works to book events and negotiate event contracts with sports teams or other organizations.
  • Sports Journalist / Commentator
    With good communication skills and knack for sports one can find avenues to practice the art as commentators, journalists etc. The emergence of League competitions such as IPL, ISL, IBL, etc. has created abundant career opportunities.
  • Sports Federations
    There are 52 approved National Sports Federations and hundreds of state level and district level federations. These are the organizing and governing bodies of sports in India at various levels. Their responsibility is to promote sports as an industry and help in growth of various aspects.
  • Sports Celebrity Manager
    All the sports personalities need a Manager who will help them manage their portfolio of contracts, associations, endorsements and renewals.

How to Pursue a Career in Sports Management

Stream Graduation After Graduation After Post Graduation
path 1
Clear Class XII in any Stream (Keen involvement in sports is recommended) Pursue BA in sports management or BBA (Sports Mgt) for 3 yearsPursue MBA (Sports Mgt) for 2 years/Job-
path 2
Clear Class XII in any Stream (Keen involvement in sports is recommended) Pursue BA in sports management or BBA (Sports Mgt) for 3 years Pursue PGDSM for 1-2 years/Job-
path 3
Clear Class XII in any Stream (Keen involvement in sports is recommended) Pursue BA with any streamPursue PGDSM for 1-2 years/Job-

Important Facts

  • Some colleges prefer sports players
  • No mandatory subjects in class XII
  • The minimum age requirement is 17 years for this course

Leading Institutes

Top Sports Management Institutes in India
College Location Website
National Academy of Sports Management - NASM Mumbai www.nasm.edu.in/sports-management-courses.html
George College Kolkata, West Bengal www.georgecollege.org/home.html
Maulana Abul Kalam Azad University of Technology West Bengal www.wbut.ac.in
Indian Institute of Social Welfare and Business Management Kolkata www.iiswbm.edu/
International Institute of Sports Management (IISM) Mumbai www.iismworld.com/
Institute of Sports Management, ISST Maharastra www.isst.co.in/
Tamil Nadu Physical Education & Sports University, Chennai Chennai www.tnpesu.org/
Lakhmi Bai National University of Physical Education Gwalior www.lnipe.edu.in/default.html
Top Sports Management Institutes in the World
Institution Location Website
Temple University Philadelphia, US www.temple.edu/
University of Texas Austin,US www.utexas.edu/
University of Minnesota Minnesota www.twin-cities.umn.edu/admissions-aid
University of Michigan US www.umich.edu/
University of Florida Florida www.ufl.edu/

Sports Management Entrance Exams

Undergraduate
College Tentative Date Important Elements Website
George College June 50% in class 12th. Following that Selected candidate to demonstrate good presentation and language skills www.georgecollege.org/courses/bsm.html
International Institute of Sports Management (IISM) July - Exam Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness www.iismworld.com/smat/
National Academy of Sports Management - NASM Feb On the basis of merit www.nasm.edu.in/Procedure-of-Admission.html
Postgraduate
Institution Tentative Date Important Elements Website
National Academy of Sports Management - NASM Feb (Only for MBA/ PG students)   Telphonic or Personal Interview after filling forms .   Interview done to evaluate personality traits, academics, goals and self awareness level of the candidate   www.nasm.edu.in/Procedure-of-Admission.html
Indian Institute of Social Welfare and Business Management Test- 13th June Written exam, GD, Interview www.iiswbm.edu/WebPages/PublicPages/Programs/PGDiploma/SportsManagement.aspx
Lakhmi Bai National University of Physical Education, June Written test- General Awareness, Sports awareness, Sport General knowledge, Physical fitness test www.lnipe.edu.in/public_html/Offline%20Application%20form%20for%20PG%20and%20Diploma%20Courses.pdf
International Institute of Sports Management (IISM) July - Exam [PGSM] Sports Management admission test (SMAT) -Quantitative Ability - Data Interpretation and Logical Reasoning - Verbal Ability and Verbal Reasoning - Visual Reasoning - Sports Awareness www.iismworld.com/smat/

Work Description

  • Manage budgets and coordinate with players/clients and owners/marketers on commercial matters
  • Get advertisement deals and contracts which get the maximum coverage for clients
  • Apply concepts of management and business to the world of sports
  • Liaison with multiple stakeholders on behalf of clients
  • Manage and coordinate media interactions for the clients
  • Plan and manage marketing and branding campaigns for clients
  • Maintain training schedules to ensure overall fitness and well being of clients
  • Negotiate or approve of contracts and agreements

Pros & Cons of a Career in Sports Management

Pros
  • With an ever increasing enthusiasm in sports, sports management as a field is growing heights.
  • Sports management is a diverse field and not just limited to professional leagues but one can work in schools, colleges, non profit oransiations etc.
  • It allows you independent thinking and creativity
  • Allows you to work with big company brands
Cons
  • It is not a 9 to 5pm job. One has to work even on holidays.
  • You will be the first person to reach the venue and set up things and last person to leave.
  • With so many people wanting to make a career in sports, there is a lot of competition and one of the toughest job market currently.
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