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Luxury Brand Management

Summary

The fashion industry is growing at a fast rate and hence there is a huge demand for the luxury products.  People in this field are passionate about the fashion industry and keep themselves updated with the latest fashion trends. It is a specialized area of management where you work with big brands. During the program, you will learn about competitive strategy, managing multi-brands, anthropology of luxury consumption, branding experience, understanding markets and consumers, pricing for brand building, etc.

Career Opportunities in Luxury Brand Management

  • Luxury Brand Manager
    They coordinate with different departments of the brand, and ensure smooth functioning. They also research for the products and supervise marketing, production and manufacturing units.
  • Fashion Good Product Manager
    Their work is to plan product and its execution through various stages whether they are working with footwear, fashion accessories, clothing, etc.
  • Fashion Retail Manager
    Their work is to ensure that the right kind of product is displayed in the show room according to the latest trends, and what quantity of various products would be kept in the showroom.
  • Fashion PR Specialist
    They work closely with models, actors, singers, etc. and attend fashion shows, red carpets, etc. Their main role is to maintain a good image of their brand.
  • Marketing
    They plan various strategies to attract the high-end clients. They also make budgets for various programs and coordinate with various promotional agencies.
  • Visual Merchandising Manager
    They create design themes and plans for the showroom including window and in-store displays, and the pricing concepts. They also use AutoCAD, Mockshop or Adobe Creative Suite, etc. to create their plan.

How to Pursue a Career in Luxury Brand Management

Stream Graduation After Graduation After Post Graduation
Path 1
Pass Class XII in Any Stream (Preferably Commerce)Pursue BBA/BMS for 3 years Pursue Masters in Luxury Brand Management-
Path 2
Pass Class XII in Any Stream (Preferably Commerce)Pursue Graduation in any streamCertificate/ PG Diploma in Marketing and Brand Management -
Path 3
Pass Class XII in Any Stream (Preferably Commerce)Pursue graduation in any streamPursue MBA in Luxury Brand Management -

Important Facts

  • Practical experience is a must. This can be achieved via internships or upon getting a job.
  • It is not compulsory to take commerce in your class xii, but as it is a management field it is highly recommended.
  • You would require Mathematics if you wish to pursue BMS from Delhi University at undergraduate level.

Leading Institutes

Top Luxury Brand Management Institutes in India
College Location Website
Indian Institute of Management Ahmedabad www.web.iima.ac.in/CLLBatIIMA
SP Jain School of Global Management Mumbai www.spjain.org/programs/postgraduate/mgluxm
Mundra Institute of Communication and Advertising (MICA) Ahmedabad www.talentedge.in/course/executive-courses/mica/pg-certificate-program-in-marketing-brand-management-bm-04-1617-01
Shaheed Sukhdev College of Business Studies New Delhi www.sscbs.du.ac.in
Luxury Connect Business School Gurugram www.lcbs.edu.in
FAD International Pune www.fadacademy.com/programme-detail.php?id=4&sid=4&ssid=4
Pearl Academy New Delhi, Mumbai, etc. www.pearlacademy.com/undergraduate/global-luxury-brands-management-course

Important Entrance Exams

Undergraduate
College Tentative Date Important Elements Website
IIM- A May SOP www.web.iima.ac.in/CLLBatIIMA/how-to-apply.php
Delhi University Joint Entrance Test (JET) May-June Written- English (Reading comprehension), GK, Reasoning aptitude, Analytical Aptitude GD and Interview www.du.ac.in
LCBS - SOP, LOR, Aptitude Test, Resume, etc. www.lcbs.edu.in/student-admission-guidelines
Pearl Academy September Interview, Written Test www.pearlacademy.com/admissions
Postgraduate
Institution Tentative Date Important Elements Website
SP Jain School of Global Management June-September CV/Resume, Academic Record, work ex, interview www.spjain.org/programs/postgraduate/mgluxm
FAD International - Interview www.fadacademy.com/programme-detail.php?id=4&sid=4&ssid=4

Work Description

  • They create and execute marketing strategies.
  • They coordinate with different departments.
  • They conduct market research, and keep updated with latest trends, patterns and latest styles.
  • They keep a close eye on various performance indicators such as price and discount coupons.
  • They meet suppliers, and negotiate the price.

Pros & Cons of a Career in Luxury Brand Management

Pros
  • It is a glamourous and fast paced environment
  • The profession will allow you to form strong networks and travel around various places.
  • Their role is very strategic and they plan big budgets
Cons
  • They have to work for long hours.
  • The work can be stressful as there are strict timelines
  • You have to be up-to-date with the latest trends to survive in the field.
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