Luxury is the most talked-about word in ‘Gen Z’ culture and also is termed as the classiest thing to be linked with. The luxury word will always be revolving around the concept of uniqueness and rarity- that not everyone can get their hands on or come across the special products that the high brand is selling. With luxury comes an added advantage of exclusive elegance, style, premium quality, and of course brand value. And because of the popularity of Luxury brands- a lot of students are eager to join the field of the Luxury market which is illustriously known as Luxury Brand Management.
Luxury Brand Management as a specialisation career has seen a substantial increase owing to the invasion of high-end brands in the Indian market over the past few years. According to many surveys, the Indian luxury market is expected to double at a rapid speed in the next couple of years. Thus, leading to job opportunities for people who are worldly-wise in the meticulously working Luxury Industry
What Luxury Brand Management is?
The first thing that comes to mind is fashion but it’s not confined to that. The luxury market covers jewelry, beauty, and hospitality too and the course covers creating distinctive and extraordinary experiences while delivering impressive personal service among targeted consumers and luring potential customers with the appropriate strategic moves.
Academic Credentials
The academic qualifications required to pursue a career in the Luxury world are:
- A Bachelor’s degree in Brand Management or any course related to the same,
- Master’s degree in the specified luxury stream,
- A diploma in the specified field that you would like to continue.
- If you want to pursue this course abroad, then an IELTS score would be required.
Skills Required
However, in addition to these listed academic credentials, you should possess these skills to continue in the ever-changing and challenging luxury industry, such as:
1. Devotion
If you are not devoted to something, it is quite difficult to put the best foot forward. So, make sure that you are dedicated to the luxury industry and the specialisation that you want to consider. This will make you shine and succeed in this field.
2. Quest to Learn More
The luxury industry completely gambles on the most recent trends, so it’s vital that you are eager to explore and learn more about the competitors and what will suit your brand too.
3. Meticulousness
It’s called luxury for a reason and that’s why in this field you have to pay extra attention to detailing and be meticulous enough to detail everything out.
4. Quick-Witted
If you know how to work on problems smartly, and deal with business issues clearly, especially when under pressure, it will help you excel in this career by a quantum leap.
5. Communication Credentials
Excellent conversing skills are a must mostly for all industries, and that includes luxury. So, spadework on your interaction skills and hold up your special abilities. This can build on your relations within your organization and promote effective culture.
The Career Options After Luxury Brand Management?
Evolving at a rapid pace, Luxury management has been termed one of the most preferred courses taken by students over the past few years. Termed as one of the vibrant industries of the world and commencing a career in this field would surely be more entrancing. The unparalleled thing about pursuing a degree and commencing a career in luxury brand management is that you can aim for peculiar kinds of opportunities based on your aptitude and skillfulness. Below is the list of careers you can track down from:
1. Luxury Brand Manager
The clear-as-a-bell job option after completing a degree in the luxury brand is to be a luxury brand manager. If you want to work as a brand manager, you will be accountable for down-the-line marketing and branding strategy to benefit the brand in targeting the relevant clientage. Also, the work would include presenting an image for the brand that exudes opulence and connects with the right audience. This is an interesting career that involves a lot of traveling through organising promotional campaigns, doing thorough market research, and also collaborating with the new-age PR. So, if you are in for a challenging yet appealing role of marketing budgets, collaborating, and supervising then the Luxury brand manager is your calling.
2. Fashion Retail Buyer
Being a fashion buyer is one of the most sought-after careers after obtaining a degree in Luxury Brand management. This glamorous job requires travelling the world to look out for the latest pieces on the fashion week runways and possess a combination of various skills to stand out from. They are exclusively responsible for choosing and ordering the clothes that are sold in stores to ensure supreme financial gains. In this weighty role, one should always be on their feet to spot the trending things going on in the market and possess a sharp business angle with great communication skills. This career is for those who can analyze the brand and predict future consumer demands and keep the finest relationships with their suppliers. The aspirants can opt for this career if they are inclined towards the back-end work behind a luxury brand.
3. Fashion PR Specialist
A Public Relations specialist is a career one should take if you like networking, communicating, and convincing people about your brand. This role is working right from placing the brand to how the brand wants to convey its story while placing it in the luxury market. To make sure that a brand’s image is put on the right track and conveys the brand’s message, a Fashion PR Specialist needs to maintain cordial relationships with the media. The key responsibilities would revolve around commanding lead with journalists, magazine editors, and writers as well and also wisely putting up with any potential negative media portrayals of the brand.
Do you want to know what a career in public relations looks like? Try the ‘Virtual Internship Program’ at Mindler.
4. Product Marketing Manager
The role of a product marketing manager is to take responsibility for positioning, key messaging, and branding of the product. They need to plan and execute the product in a way that hits the audience in the right manner. To start a career as a Product Marketing Manager, you should have some expertise to uplift the brand by closely examining the overall development and production procedure. If you are looking to pursue this field after obtaining a degree in Luxury brand management, just master the skills of market research and analyze the customer needs to excel in this incredible job.
Conclusion:
Luxury brand management has an immense scope as a career with the demand for luxury brands going up. If you are enamored by the word Luxury and what is yet to be invaded in the field of this, are a people’s person, or simply want to explore the world of opulence then these are the right career opportunities for you. The exciting news is that not only India but the opportunities at the global level are also at a peak in the Luxury domain. So, gear up and be ready to turn your interests into a living. If you are still baffled by what career to choose, then you can reach out to our experts through career counselling online.
