It was inconceivable a few years ago that social media would be so useful to businesses. A lot of popular careers concentrate around community building and on-platform ad management, but that is no longer the scenario. The area is booming presently, thanks to the rise of social media; therefore, there are plenty of careers in social media.
With the increasing importance of paid and organic promotion on social media channels, social media career trends are unlikely to change very soon. So, it is definitely a good long-term career opportunity. Here, we will highlight trending careers in social media and salary along with career trends post Covid-19.
Careers In Social Media
If you work in this expanding industry, you would most likely be maintaining social media accounts. Other works in social media involve designing publicity campaigns that will be promoted via social media platforms, or creating interactive online content. Some popular careers in social media are:
1. A Career in Social Media Marketing
One of the fastest-growing careers in social media is social media marketing. This is because social media marketing is an ever-growing sector. By the end of 2025, it is predicted that the number of people using social media will have surpassed 4.41 billion. To interact with their target audience, businesses and people use the services of social media marketers. Businesses are investing heavily in this area of digital marketing because it yields significant results. So, the demand for careers in social media marketing is going to increase further. True, there are many job openings out there, but there are also many talented people ready to fill these positions, making social media marketing employment incredibly competitive. So, careers in social media marketing demand advanced social media skills. Few popular careers in social media marketing are:
- Social media coordinator
- Social media assistant
- Social media marketing intern
- Social media strategist
- Content marketer
- Social media marketing analyst
- Paid marketing specialist
- Social media marketing executive
2. Career as a Social Media Influencer
A social media influencer is someone who has numerous social media followers and is usually well-known in a particular industry. Nowadays people create fitness, video gaming, or beauty-related entertaining content for audiences. Influencer marketing is extremely exciting for brands. According to a study conducted by TapInfluence, 40% of individuals have purchased a product after seeing it utilized by an Influencer on social platforms. If you want to make a living from careers in social media Influencer, you’ll need to put in the time to strengthen your social media skills. Following are a few popular careers in social media Influencer:
- Influencer marketing manager
- Influencer community manager
- PR and outreach manager
- Content creator
3. Careers in Social Media Management
Monitoring and maintaining a company’s social media presence is the responsibility of social media managers. Social media managers employ business social media tools to engage with the audience and market the company’s products and services. They will also use the platform to produce new leads. Careers in social media management can lead to jobs in community management, which involves overseeing a complete social media community. It also involves reaching out to new members on social media and engaging with them. Individuals interested in managing social media communities and campaigns, should opt for careers in social media management. Few popular careers in social media management are:
- Social media manager
- Content manager
- Media production manager
- Community manager
- Media planner
- Social media consultant
- Social media management specialist
4. Career as a YouTuber
To start a career as a YouTuber does not require any specific qualifications. All you need is a laptop, a camera, editing software, and a reliable Internet connection. Making a living from YouTube needs more than just creating a single viral video and being famous. It requires content development, advertising, and social media presence to be sustainable. Social media is a must-have tool in your kit if you want to start a career as a YouTuber. It will assist you in reaching a larger audience with your content. Plenty of videos are posted daily on YouTube, so provide the audience with entertaining and unique content to build a career as a YouTuber. YouTube can be used to make money in the following ways:
- Collaborating with brands as an YouTube influencer
- Monetizing your channel
- Sponsored videos
- By Selling customized products and merchandise
- Licensing your original content
- Earning through channel memberships which is a popular new way of learning
Salary Expectation for Careers in Social Media
Salary levels are determined by a variety of factors like work experience, employment firm, job location, job position and role within the firm. Regardless, careers in social media are well-paid. Here are a few popular careers in social media and their salary expectations:
- Average package of PR and outreach manager is around 20 lacs per annum
- Average package of social media director is around 12 lacs per annum
- Social media strategist earns around 10 lacs per annum
- Average package of content manager is around 7 lacs
- Social media consultant earns around 6.5 lacs per annum
Conclusion
Though social media offers lucrative career options to many, we are concerned about the career trends post Covid-19. For students who had their career plans in place and were set to begin their education at some of the greatest universities, the time is even more challenging. This challenge also affected students who were graduating from college and intended to work. Over the last decade, there has been an increase in new career opportunities, breaking society’s stereotypes. Now that we are confronting a survival problem, it is imperative that we comprehend the cluster of future occupations. Career trends post covid trends will undoubtedly change, it is prudent to recognize this truth and prepare ourselves accordingly. As a result, you must indulge in proper research. If you are planning to explore various careers in social media, you must educate yourself about new content technologies and platforms.
If you are confused about career trends post Covid-19 and need guidance, opt for career counselling online by Mindler to get your doubts clarified by industry and career experts.
