Social media platforms have changed our lives significantly. Earlier, social media was a medium to connect with people. However, in recent times, social media have become an integral part of everyone’s life. Along with building and maintaining connections, and seeking entertainment, people use social media platforms to look for career opportunities, build a personal brand, earn money through affiliate marketing or paid partnerships, expand professional networks, generate leads, and engage with a vast audience.
Even companies and freelancers are leveraging the power of social media to reach out to clients, promote their services and increase their revenue. Career coaches are also aware of the importance of social media. In the pandemic when a lot of people lost their jobs and people were desperately looking for new career opportunities, many career coaches used social media platforms like Instagram and LinkedIn to educate people about professional development and what new skills they can learn to enhance their resume, how job seekers can build and seek help from their professional connections, and share other valuable information. Needless to say, the increasing use of social media has provided a great opportunity for career coaches to reach out to maximum people. If you are a career coach and are still not familiar with the benefits of social media, here are all the reasons to focus on your social media presence today.
1. Stay updated with recent trends
The work industry is dynamic. There are new trends almost every other month. Even work cultures are changing rapidly. Recruiters are constantly looking for people with skills relevant to changing times. Even working professionals have different preferences due to changing times. So, it is crucial for career coaches to always stay updated about the latest hiring trends in different industries, new skills, changes within companies, and other statistics in different industries. Having a social media presence makes it easier for career coaches to learn about new trends and guide their students better.
2. Lead generation
The most crucial reason why businesses and individuals are focusing on social media is that it is an excellent medium for inbound leads. People often look up individuals on social media who have a large number of followers and post informative content. Career coaches can also increase their followers by conducting live sessions on social media, uploading videos and informative visuals that offer great insights to their audience. It helps you connect with people looking for career coaching.
3. Increase visibility
If you are planning to start a career coaching business, you need to make your services visible to other people. Social media is the best way for career coaches to promote their services, reach out to a large number of people, share their achievements and qualifications. Social media helps more people know about your service which can get you more clients.
Also read: How to start a career counselling business with Mindler?
4. Building a network
It is also essential for career coaches to have a large professional network so that they can connect with industry leaders, recruiters, and other career coaches to learn about new job opportunities and gain industry insights. A large network can also mean that a lot of your clients can refer you to other people. However, a low social media presence will make it challenging for you to connect with the right people, making you lose opportunities. Also, you can stay connected with your earlier clients on social media.
5. Sharing testimonials
People hardly check websites to look for reviews these days. They mostly rely on testimonials shared by others on social media. If your clients share excellent feedback about your services but you have no social media presence, it can cost you opportunities as it will be difficult for people to reach out to you to avail of your services. If you have a social media presence, you can also instantly share the positive feedback of other clients which will help you get more leads.
6. Reduce Competition
There is huge competition in the career coaching sector, especially because a lot of career coaches have started offering their services online. Therefore, if you stay ahead in the game, you should plan campaigns to increase your social media presence. You can also learn how to gain an advantage over your competitors with Mindler Career Counselling Partner.
Tips to Increase Your Social Media Presence
Here are a few tips for career coaches to increase their social media presence.
- Stay more active on professional platforms:- For career coaches, it is more important to stay active on professional platforms like LinkedIn. You are more likely to find leads on LinkedIn instead of Facebook or Instagram. Staying consistent on one platform improves the chances of reaching out to maximum people and increasing social media presence.
- Offer valuable content:- One of the best ways for career coaches to get more clients is to post valuable content on social media. Anyone can offer generic content that most people are anyway aware of. Your content should be crisp and meaningful and must add value to the readers. If people find your content useful, it will increase engagement on your posts and enhance your social media presence. You can create content around specific questions that will help resolve the queries of your audience.
- Engage with your audience:- Another most crucial tip for career coaches to increase their social media presence is to constantly engage with their audience. Put a call to action (CTA) at the end of your posts or videos so that people can engage with them. You can also post engaging content where you share the experiences of one of your students and ask others to comment about their experiences or queries. The more you engage with your audience, the more your social media presence will grow. It will make more people come to you for career guidance.
- Create a social media calendar:- Lastly, if career coaches want to increase their social media presence fast, it is crucial to be consistent with creating content and posting the same on social media. You should not ghost your audience for months and expect people to engage with your content once you start reposting. The best way to stay consistent is to create a social media calendar for one or two months in advance and use tools to schedule your posts on social media platforms.
Conclusion
Nearly everything has shifted online because of the Internet and social media platforms. People spend hours on social media. In such an era, it is also crucial for career coaches to increase their social media and promote their services online. If you want to learn new skills or more information regarding career coaching, the International Certified Career Coach (ICCC) can help you. You can also enhance your resume with the help of career counselling certification.
